Increase in postage

Although participation in a meeting at the annual Direct Marketing Association Conference & Exhibition in San Diego this year, I was part of an interesting discussion about direct mail, the direction and actual results.

We all know that the USPS is in financial difficulties that have increased shipping prices and direct mail volume has declined in recent times. What does this mean for entrepreneurs and direct users are still sending? Great for a mean is that you pay more per mail piece. But because the volume of direct mail has shrunk, is your message, the outlook more than ever before. Recipients of your piece has become more alert, and if you designed an appropriate offer, many recipients of your tender turn into paying customers. Although the initial cost for your campaign can easily back because the postage increase your return on investment (ROI) can be substantially larger than it was perhaps only one or two years.

While many people are digital, subsidize the cost, it would make sense to keep a good channel of communication in direct marketing arsenal. Best practice would suggest that you engage offline communication channels and direct-mail is used for the user in an online fashion. An example would be to send a shipment, which encourages users to your website or Facebook for a promotional visit to take care of them.

The bottom line: Direct mail is stronger than ever: Set your prospects and let it work for you!